Žima, with a new strategy towards Europe
In the coming years we are planning to expand the Žima trade mark to the markets of the former Yugoslavia while exercising great caution due to bad payment discipline. In these markets Žima is already known as a high-quality and reliable manufacturer. However, for the EU markets, Žima, as a word with the letter Ž, means absolutely nothing.
In 2011 we developed the EnviBrush trade mark, which ties the Environment with a Brush. Many foreigners also get an association to envy and it is up to us to prove that our products deserve the envy as well. You can read more on our new assortment and trade mark at: www.envibrush.com .